A few weeks ago I sat down with an agent who is on a 95/5 split at their current brokerage. When we went through the numbers, it was staggering & eye opening on how much of their commission this top agent has left on the table over the past 8 years. I wanted to share how I broke down the numbers for her. Most agents compare brokerages by asking one simple question: "What's the commission...
Real Estate
I want to introduce you to someone. Michael joined Palm Circle Realty this past April. On his very first transaction, he did what most agents only dream about early in a new brokerage: he earned 100% commission — not eventually, not after hitting some invisible cap, but from day one. The only line item on his settlement statement was a $495 transaction fee. No splits. No company dollar. No...
I want to introduce you to someone. Kasey is one of my agents at Palm Circle Realty. From the outside, her career looked like a success story — she was pushing hard, selling consistently, and showing up for her brokerage every single day. But there was a cost she didn't talk about much. Every January, she'd start back at zero. The cap reset. The grind reset. And somewhere along the way, her...
Thanks to everyone who joined my recent Claude Cowork for Real Estate Agents workshop! If you missed it—or want to review the strategies—you can watch the replay here: https://youtu.be/dCWB-mvDpSA In this session, I shared how I'm using Claude to save time by creating listing descriptions, marketing content, emails, organizing documents, and streamlining everyday tasks. The biggest...
Many real estate agents have experimented with AI tools like ChatGPT and Claude. They've used them to write emails, generate listing descriptions, brainstorm marketing ideas, or answer questions. But there's a big difference between using AI occasionally and making it a productive part of your daily business. That's where workflows come in. The agents seeing the biggest results from AI aren't...
Real estate is demanding. There will always be busy seasons, unpredictable schedules, and pressure to keep pushing harder. But long-term success is not built on constant hustle alone. The agents who thrive year after year build businesses that are sustainable. They create systems instead of relying on stress. They focus on relationships instead of chasing every opportunity. They understand that...
Summer can feel quieter in real estate, but smart agents know this season creates opportunity. While others pull back completely, top producers use summer to strengthen relationships, increase visibility, and build momentum for the fall market. Not everything has to feel like hard selling. In fact, some of the best marketing during summer feels natural, personal, and low pressure. This is a great...
One of the hardest skills for real estate agents to learn is being fully present. Even during dinner, vacations, or time with family, it can feel impossible to disconnect. The phone is always nearby. Notifications never stop. There is always one more email to answer. The challenge is that when we are constantly “on,” we are rarely fully engaged anywhere. We are half working and half resting. Half...
Summer has a way of exposing the cracks in even the best real estate businesses. Clients still need attention. Transactions keep moving. Opportunities continue to show up. At the same time, family schedules shift, vacations get booked, and the pace of life naturally changes. Too many agents respond by trying to do everything, all at once. The most successful agents I know approach summer differently....
Let me give you a quick real-world example of what we’ll be doing in the May 20 workshop titled Why Smart Agents Are Switching from ChatGPT to Claude Cowork: A simple, hands-on workshop to help you start using Claude Cowork and save hours every week Most agents take something like a listing and: Write the MLS description Then create a few social posts Then maybe an email All...
