Marketing

What Do You Want 2027 to Look Like?

What do you want your business—and your life—to look like in 2027? Not just how many homes you want to sell. Not just your volume or GCI. I mean the bigger picture. How much do you want to earn?How much of that income do you want to KEEP?How many hours do you want to work?What kind of clients do you want to serve?What do you want more of?What do you want LESS of?And what needs to...

Today at Noon: How Much of Your Commission Are You Actually Keeping?

There’s still time to join me TODAY at noon! As you start planning for 2027, there’s one number I want you to think about: How much of the commission you earn are you actually KEEPING? If you’re a producing agent, your brokerage split could be costing you thousands—or even tens of thousands—of dollars every year. Today we’re going to break down what those splits really cost, look at the...

They just gave themselves a $32,000 raise. 

The secret is finally out. Please join us in welcoming Erin & Tara to Palm Circle Realty! 🥂🏡 Two exceptional agents. Two powerful careers. One bold decision to BE 100%. But here’s what makes this move especially exciting: Erin & Tara are a TEAM that was operating under a DOUBLE CAP — totaling $32,000 per year. They made one move. And that move effectively gave...

Break the Split: The Painful Truth About Commission Splits in 2026

Missed us live? No worries — the replay is ready for you. If you’ve ever looked at your commission split and wondered how much it’s really costing you over the course of a year, this conversation is worth watching. In Break the Split: The Painful Truth About Commission Splits in 2026, we break down what commission splits really mean for your bottom line—and why more agents are taking a...

AUGUST IS A GREAT TIME FOR A RESET

There’s something about this time of year that naturally creates a reset. School is starting. Schedules are shifting. Summer routines are giving way to new rhythms. And whether you have kids heading back to school or not, it’s a great time to take a look at your own rhythms. What’s working? What feels harder than it should? What have you been tolerating in your business that you know...

Become the Agent Investors Want to Work With

Learn how the Short-Term Rental Loophole & Bonus Depreciation could help your investor clients make smarter buying decisions. If you work with investors—or want to better understand what's driving today's investment opportunities—this webinar is for you. https://www.youtube.com/shorts/iEDrOuItySY Join us this Thursday at 2:00 PM ET for a live webinar on the Short-Term...

100% commission, day one — no cap required

I want to introduce you to someone. Michael joined Palm Circle Realty this past April. On his very first transaction, he did what most agents only dream about early in a new brokerage: he earned 100% commission — not eventually, not after hitting some invisible cap, but from day one. The only line item on his settlement statement was a $495 transaction fee. No splits. No company dollar. No...

She was killing it professionally — and quietly losing herself. Sound familiar?

I want to introduce you to someone. Kasey is one of my agents at Palm Circle Realty. From the outside, her career looked like a success story — she was pushing hard, selling consistently, and showing up for her brokerage every single day. But there was a cost she didn't talk about much. Every January, she'd start back at zero. The cap reset. The grind reset. And somewhere along the way, her...

Replay: Claude Cowork for Real Estate Agents + Join the Advanced Workshop

Thanks to everyone who joined my recent Claude Cowork for Real Estate Agents workshop! If you missed it—or want to review the strategies—you can watch the replay here: https://youtu.be/dCWB-mvDpSA In this session, I shared how I'm using Claude to save time by creating listing descriptions, marketing content, emails, organizing documents, and streamlining everyday tasks. The biggest...

Move Beyond AI Prompts: Claude Cowork for Real Estate Agents

Many real estate agents have experimented with AI tools like ChatGPT and Claude. They've used them to write emails, generate listing descriptions, brainstorm marketing ideas, or answer questions. But there's a big difference between using AI occasionally and making it a productive part of your daily business. That's where workflows come in. The agents seeing the biggest results from AI aren't...

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