Join us live for "Keep It All: The Smarter Brokerage Model for 2026." The webinar is totally free, and there’s no pressure—just real talk about how this model works, why it’s growing fast, and how it might be the right fit for you too. CLICK HERE TO REGISTER NOW Let’s be honest—this market is tough.Margins are tighter, deals are fewer, and for most agents, the biggest...
Marketing
2025 is proving to be a defining year for Realtors in Florida. With nearly 220,000+ licensed Realtors across the state, the competition has never been tougher. Just look at the numbers: · 71% of Realtors have not sold a single home this year · 20% have sold only 1home · Only 9% have sold 2 or more homes That means the majority of agents are fighting harder than ever for fewer closings. In times...
In real estate, growth doesn’t come by accident—it comes when you know when and how to leverage your business. I put together the top five points every agent should consider when deciding if it’s time to scale or shift their strategy:1. You’re spending more time in your business than on it – If admin tasks, showings, and paperwork consume your day, it may be time to hire support so you...
Yesterday, I went LIVE to pull back the curtain on the exact direct mail system that has generated $1,274,779 in commissions for me over the last 10 years. This isn’t theory or guesswork. It’s a proven, repeatable strategy that continues to deliver listings in today’s shifting market.What we covered in the training:📬 How I got started with direct mail (and why I...
MEET KELLY FRENCH... Roots and Education: A Foundation of Excellence In the dynamic world of real estate, where transactions often dominate the narrative, it’s rare to find a leader who embodies both exceptional professional prowess and a deep, unwavering commitment to community. Kelly French, the visionary behind Kelly French Real Estate (KFRE), is...
I’m Kelly French—broker, systems nerd, and die-hard believer that you deserve bigger checks and bigger chunks of free time. Below are seven moves you can literally knock out this week. Each one includes a “5-Minute Setup” so you’re not left guessing. 1. Save Your 10 Most-Used RepliesWhy it mattersRepeating the same answers chips away whole days each...
Veto of SB 280, which was a Florida Realtors priority, protects private property rights and Florida’s economy.Gov. Ron DeSantis vetoed SB 280, a bill that would have imposed significant restrictions on short-term rentals in Florida. The veto, strongly supported by Florida Realtors®, protects property owners' rights and ensures the state's tourism industry remains strong. SB 280, narrowly passed by the...
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This past weekend, Addison & I joined 11 other mothers & daughters + Bethany Hamilton for a mission trip weekend in Temecula, CA! On Saturday we hosted 12 preteens/teens who have recently lost a parent & gave them a fun-filled day like no other. On Sunday, we volunteered at a local pregnancy crisis center and we wrapped up Monday morning with a hot air balloon ride! What's Mine is...
