
Quick question: How much of your commission did you give away last year? Not to marketing. Not to leads. To your brokerage — just for the privilege of having a place to hang your license. If you’re on a traditional split or a cap, the answer is probably bigger than you’d like to admit.😬 Here’s the thing: that number doesn’t buy you more clients. It doesn’t buy you more listings. It doesn’t make you a better agent.
You already are one. You’ve built the reputation. You’ve earned the trust. You’ve put in the hours, the showings, the negotiations, the 10pm phone calls. The production is already there. So why is someone else still taking a cut of it?
That’s the whole idea behind BE 100%.🏡
At Palm Circle Realty, you keep 100% of your commission. Same clients. Same hustle. Same business you’ve already built — you just stop giving so much of it away. Think about what that actually means:
Run your own numbers. Take what you paid out in splits or caps last year and imagine that money back in your pocket instead. That’s not a hypothetical bonus — that’s money you already made, sitting right there. Agents who make this move aren’t changing how they work. They’re just changing who benefits from it.
Curious what BE 100% could look like for your business? Let’s talk — no pressure, just numbers. Here’s to keeping more of what you earn, and doing real estate your way.💚
Let’s Connect

☕ Coffee + Collaboration is this Thursday!
I’d love for you to step away from the usual day-to-day, grab a coffee, and spend a little time connecting with fellow PCR agents.
📅 Thursday, September 10
⏰ 10 AM
📍 Axum Coffee — 146 W Plant St, Winter Garden
First coffee is on me! 🙌
There’s no agenda or formal program. Just good coffee, conversation, and a chance to catch up and connect.
Feel free to bring a friend, a potential agent who might be interested in PCR, or just come as you are. We’ll see where the conversation takes us.
Here’s the schedule:
☕ 1st & 3rd Tuesday: Blend & Bite, Champions Gate
☕ 2nd & 4th Thursday: Axum Coffee, Winter Garden
I’d love to see you, catch up, and continue building our PCR community together this fall.
Hope to see you Thursday! ☕
And Coming Up this September…

If you’re already using AI in your business—or know there’s a lot more you could be doing with it—this workshop is for you.
Join us for a hands-on look at Claude Cowork and how real estate agents can use advanced workflows to make everyday tasks more efficient, streamline their business, and free up more time for the work that actually matters.
📅 Wednesday, September 23
⏰ 12:00–1:00 PM EDT
If you’ve been wondering how to move beyond simply asking AI questions and start building workflows that actually work for you, save your spot now.
🎥 Missed the Previous Workshops? Catch the Replays:
Why Smart Agents Are Switching from ChatGPT to Claude Cowork
Claude Cowork for Real Estate Agents: The Intermediate Workflow Workshop
These replays are a great way to get familiar with Claude Cowork before joining the live workshop on September 23.
I’d love to have you join us!
